 |
|
|
|
|
|
|
 |
|
|
|
A 17-year veteran of high-tech public relations, marketing and investor relations, Michelle Goodall Faulkner is principal of Big Swing Communications, where she performs marcom and PR work ranging from top-level strategy to roll-up-your-sleeves execution. In July 2009, Michelle was named one of the Top 10 in PR in Boston by Women’s Business magazine (published by the Boston Herald).
The name Big Swing Communications derives from advice Michelle frequently gives to clients when brainstorming marketing ideas: “Don’t be afraid to take the Big Swing!”
Michelle’s experience spans both the agency and client sides. She’s held senior-level PR and marketing communications roles at several Boston-area software and hardware firms, and is also a former vice president at Schwartz Communications – one of the nation’s largest high-tech PR firms.
Prior to starting Big Swing, Michelle was Marketing Director for software firm Empirix Inc., responsible for a staff that handled all outbound marketing activity including PR, direct marketing, the Web, collateral, advertising and events. Under Michelle’s leadership, Empirix broke out of a conservative rut, implementing aggressive campaigns including “I Got Hammered” (leveraging the firm’s well known Hammer testing brand) and “Taking the Handcuffs Off QA” which resulted in heightened awareness of the company’s products, and increases in both leads and press coverage. Michelle also conceptualized and guided the production of an innovative book the company authored, which became the basis for an entire campaign titled, “We wrote the book on IMS testing and monitoring.”
Prior to her promotion to Marketing Director, Michelle served as PR Director for Empirix for three years. During this time, the firm garnered approximately 300 press mentions per year, including coverage in The Wall Street Journal, Boston Globe, InformationWeek, InfoWorld, American Banker, Call Center Magazine, Baseline Magazine and Network Computing, among others.
Before joining Empirix, Michelle was Director, Corporate Communications for Brooks Automation, a semiconductor manufacturing equipment company, where she headed all external and internal communications during the company’s $500M acquisition of PRI Automation. Michelle also served as Director, Corporate Communications for CRM software vendor Exchange Applications, where she built the communications department from scratch to a five-member team that doubled the quantity and vastly improved the quality of press and analyst coverage in its first year. She also established Exchange’s investor relations function prior to its IPO, and managed it until her departure.
As a Vice President at Schwartz (and the sixth employee hired), Michelle ran several of the firm’s highest profile accounts including Progress Software, Harmonix (creator of Guitar Hero) and PRI Automation.
Michelle is well-versed in many areas of B-to-B technology, has significant experience with M&A communications, and is skilled at crafting integrated communications for investor, customer, media, analyst, partner and employee audiences. She earned a B.S.B.A. from Boston University and an M.B.A. from Boston College.
Michelle is also Co-Founder and Vice President, Marketing for the Launch in US Alliance, which helps technology companies successfully expand in the US market.
|
|
|
 |
"The case studies Michelle writes for us have become the backbone of our marketing and PR programs. Feedback we’ve gotten on them from analysts, press and our salespeople is universally positive. But she is more than just a writer – Michelle does excellent work with any marketing initiative you send her way. I highly recommend her."
Eric Odell
Senior Vice President
Online Marketing, Mimecast
|
| |
|
